Smtads
Programmatic
platform

Why Smtads stands out from other DSPs?

Smtads is a technology created by an agency for agencies. That is why we are well aware of the peculiarities of communication between agencies and clients. We have gone through this thorny path and offer you a stack of ready-made solutions.

DSP
DSP
star Smtads

SMTads provides:

01/

Rapid setting up and launching of advertising campaigns

02/

Support of all formats of creatives

03/

Optimizing campaigns for the client’s goals using first, second and third-party data

Customer service

handshake
Flexible collaboration

Connection of sources, formats and audience segments according to the needs of the client

settings
Campaign optimization for the client`s KPI

Machine and manual optimization of advertising campaigns according to the client's KPI and reporting in a convenient format

shield
Reliability

We carefully monitor Brand Safety: we support third-party pixels and trackers to allow our clients to check the quality of traffic

people
Dream team

Campaigns are run by media buyers who are platform experts. The client is accompanied by a dedicated account manager

SMTads features

40

SSP

15 000

Platforms

10 000

Impressions per second available

Predictive buying
Internal pre-bid antifraud algorithm
Verification by any systems
Purchasing models: CPM, CPC, CPV, etc.
Retargeting
Possibility of auto-optimization for targeted actions on the client’s website
55% Mobile
4% Smart TV
40% Desktop
1% DOOH
44% In-app
56% Web

Creative formats
in SMTads

The technology allows us to constantly adapt to the market trends. As a result, we support both well-established standard formats, test new ones and create our own.

Rich-Media
Banners
Native advertising
DCO
OLV cross-stream
Rewarded Video
In-Stream в Smart TV
DOOH
(Digital out-of-home)

Rich-Media

Banners

Native
advertising

DCO

OLV
cross-stream

Rewarded
Video

In-Stream
в Smart TV

DOOH
(Digital out-of-home)

Rich-media

Advertising that encourages the user to interact with the banner. The user automatically "enters the game" and performs the proposed actions

Banners

Universal and the most popular format

Native advertising

Placed as a text and graphic block in recommendation blocks and in the feed of sites and applications

DCO

Dynamic creative allows to show different ad messages depending on which user is watching the ad and generate images in real time

OLV cross-stream

Various video ad formats: Video In-Stream, Video Out-Stream, In-Banner Video

Rewarded Video

Watching a promotional video for a reward (the user moves to another level in the game, receives virtual coins, etc.)

In-Stream в Smart TV

Show ads on premium traffic. The user sees ads both in the stream of the video file and just being on the site

DOOH (Digital out-of-home)

Displaying advertisements in public places on special screens

Cases

Increasing awareness of the Hyundai i30 N sports car

case_dot Goals
  • Maximization of the target audience coverage
  • Increasing brand awareness
  • Reaching a 70% rate of audience, who watched the video up till the end
case_setting Instruments
  • Socio-demographic and interest targeting
  • Optimization at the publisher ID level
  • Rewarded video placement
  • Whitelist of entertainment and car related applications

Results

>200K

users

>75%

VTR

400K+

views

>8%

CTR

case_car
case_hyundai case_havas

IKEA Year End Sale

case_dot Goal
  • Maximizing the boost in brand awareness while maintaining CPS
  • Conducting reach optimization
  • Achieving targeted sessions goals
case_setting Instruments
  • Socdem and Geo targeting
  • Creative material based on seasonal event
  • Standard banner
  • Whitelist with relevant categories

Results

>2M

impressions

>21K

clicks

1.01%

CTR

74.63%

CR to sessions

>16K

sessions

Low CPS

with optimum traffic

Exceeding targeted KPI, while maintaining high quality users

case_ikea
case_hyundai case_havas
arrow_black

Leave a request to experience the full potential of SMTads

arrow_left